Case Study Details
Nice Shoes × Corebits
247 % pipeline growth for a top creative studio—without adding head-count
Company snapshot
Product
30 yrs of Emmy-winning design & post for Google, Apple, Netflix…
Audience
$1 k – $1.5 M per project
North-star metric
Creative & Marketing Directors, Producers, Studio Execs
Team
Producers ran outreach after 14-hr edit days
The starting point
Pain
Impact
Solution blueprint
ICP filter
Reviewed award-winning campaigns; wrote persona-specific copy
Mapped four awareness levels—from unaware start-ups to solution-ready execs
Signal stack (per contact)
Signal type
How we pulled it
AI copy engine
48-hour campaign shout-out
Dynamic DNC list
Instagram follower scrape
Tech orchestration
“We referenced the exact transition at 0:23—prospects loved it.”
“Zero risk of cold-pitching current clients.”
“Visual buyers respond on their own turf.”
“Content Workshop” wedge
Instead of pitching a licence fee on email #1, we invited leads to a 30-minute “How to write finance content that sticks” webinar:
Every email holds 3 – 7 cues (timestamp of their ad, award, job move, mutual contact).
Creative plays that moved the needle
Play
Lift
90-day results
KPI
Before
After
Key takeaways for GTM leaders
Project-specific signals beat broad agency lists
Multi-domain sending keeps deliverability while volume grows
Live campaign complements open doors faster than rate cards
In-client build + training means the engine keeps running long after launch
Delivery & hand-off
Playbooks live inside Nice Shoes’ Clay—full visibility
Loom videos teach scraping LBB, enriching, sending
Slack tweaks weekly, subject-line tests raised opens 31 → 43 %
After retainer: switched to 5 % success fee on closed deals