Client-First — Version 2.1

Style Guide

Client-First is a set of guidelines and strategies created by Finsweet to help you build Webflow websites.

Structure Classes

Defined and flexible core structure we can use on all or most pages.

page-wrapper
main-wrapper
container-small
container-medium
container-large
padding-global
padding-section-small
padding-section-medium
padding-section-large
button-group

Headings

HTML tags define default Heading styles. Use Heading classes when the typography style doesn't match the default HTML tag.

H1

Sample text helps you understand how real text may look. Sample text is being used as a placeholder.

heading-style-h1

Sample text helps you understand how real text may look. Sample text is being used as a placeholder.

H2

Sample text is being used as a placeholder. Sample text helps you understand how real text may look.

heading-style-h2

Sample text is being used as a placeholder. Sample text helps you understand how real text may look.

H3

Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text that is normally present.

heading-style-h3

Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text that is normally present.

H4

Sample text is being used as a placeholder. Sample text helps you understand how real text may look. Sample text is being used as a placeholder for real text that is normally present.

heading-style-h4

Sample text is being used as a placeholder. Sample text helps you understand how real text may look. Sample text is being used as a placeholder for real text that is normally present.

H5
Sample text is being used as a placeholder. Sample text helps you understand how real text may look. Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look.
heading-style-h5
Sample text is being used as a placeholder. Sample text helps you understand how real text may look. Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look.
H6
Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look. Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look.
heading-style-h6
Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look. Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look.

Other HTML Tags

HTML tags define default text styles.

All paragraphs

Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text.

All links
All Links
All quotes
Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website.
All Ordered Lists
  1. Sample text is being used as a placeholder for real text that is normally present.
  2. Sample text is being used as a placeholder for real text that is normally present.
  3. Sample text is being used as a placeholder for real text that is normally present.
All Unordered Lists
  • Sample text is being used as a placeholder for real text that is normally present.
  • Sample text is being used as a placeholder for real text that is normally present.
  • Sample text is being used as a placeholder for real text that is normally present.

Text Classes

Text classes when typography style doesn't match the default HTML tag.

Text Sizes

text-size-large

Sample text is being used as a placeholder for real text that is normally present.

text-size-medium

Sample text is being used as a placeholder for real text that is normally present on your website.

text-size-regular

Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website.

text-size-small

Sample text is being used as a placeholder for real text that is normally present on your website. Sample text helps you understand how real text may look on your website.

text-size-tiny

Sample text is being used as a placeholder for real text that is normally present on your website. Sample text helps you understand how real text may look on your website.

Text Styles

text-style-strikethrough

text-style-strikethrough

text-style-italic

text-style-italic

text-style-muted

text-style-muted

text-style-allcaps

text-style-allcaps

text-style-nowrap

text-style-nowrap

text-style-link
text-style-quote

Sample text is being used as a placeholder.

text-style-2lines
This CSS style is not supported for Rich Texts on iOS.

Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text text-style-2lines

text-style-3lines
This CSS style is not supported for Rich Texts on iOS.

Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text. Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text.

Text Weights

text-weight-xbold
text-weight-xbold
text-weight-bold
text-weight-bold
text-weight-semibold
text-weight-semibold
text-weight-medium
text-weight-medium
text-weight-normal
text-weight-normal
text-weight-light
text-weight-light

Text Alignments

text-align-left
text-align-left
text-align-center
text-align-center
text-align-right
text-align-right

Buttons

Button combo class system.

button
is-small
Button Text
button
is-large
Button Text
button
is-secondary
Button Text
button
is-text
Button Text

Colors

Manage recurring text and background colors.

Text Colors

text-color-primary
text-color-primary
text-color-secondary
text-color-secondary
text-color-alternate
text-color-alternate

Background Colors

background-color-primary
background-color-secondary
background-color-tertiary
background-color-alternate

Max widths

Use the max-width CSS property to contain inner content to a maximum width.

max-width-full
max-width-full-tablet
max-width-full-mobile-portrait
max-width-full-mobile-landscape
max-width-xxlarge
max-width-xlarge
max-width-large
max-width-medium
max-width-small
max-width-xsmall
max-width-xxsmall

Paddings

Utility spacing system - padding classes. [padding-direction] + [padding-size].

Direction Classes

padding-bottom
padding-top
padding-vertical
padding-horizontal
padding-left
padding-right

Size Classes

padding-0
padding-tiny
padding-xxsmall
padding-xsmall
padding-small
padding-medium
padding-large
padding-xlarge
padding-xxlarge
padding-huge
padding-xhuge
padding-xxhuge
padding-custom1
padding-custom2
padding-custom3

Margins

Utility spacing system - padding classes. [margin-direction] + [margin-size].

Direction Classes

margin-bottom
margin-top
margin-vertical
margin-horizontal
margin-left
margin-right

Size Classes

margin-0
margin-tiny
margin-xxsmall
margin-xsmall
margin-small
margin-medium
margin-large
margin-xlarge
margin-xxlarge
margin-huge
margin-xhuge
margin-xxhuge
margin-custom1
margin-custom2
margin-custom3

Spacers

Unified spacer system for the project.

spacer-tiny
spacer-xxsmall
spacer-xsmall
spacer-small
spacer-medium
spacer-large
spacer-xlarge
spacer-xxlarge
spacer-huge
spacer-xhuge
spacer-xxhuge

Icons

Unify icons sizes. icon-height sets height of icons. icon-1x1 sets both height and width of icons.

icon-height-small
icon-height-medium
icon-height-large
icon-1x1-small
icon-1x1-medium
icon-1x1-large

Useful utility systems

Utility classes we like to use in most of our projects to build faster.

hide
This element is hidden
hide-tablet
hide-mobile-portrait
hide-mobile-landscape
overflow-visible
overflow-hidden
overflow-auto
overflow-scroll
pointer-events-auto
pointer-events-none
layer
spacing-clean
align-center
z-index-1
z-index-2
inherit-color
aspect-ratio-square
aspect-ratio-portrait
aspect-ratio-landscape
aspect-ratio-widescreen

Webflow elements

Native Webflow elements with Client-First classes applied.

form_component

Example of a form component using Folders

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
text-rich-text

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Sample text with a link is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text. Sample text is being used as a placeholder for real text. Sample text is being used as a placeholder for real text.

  • Sample text is being used as a placeholder for real text that is normally present.
  • Sample text is being used as a placeholder for real text that is normally present.
  • Sample text is being used as a placeholder for real text that is normally present.
  1. Sample text is being used as a placeholder for real text that is normally present.
  2. Sample text is being used as a placeholder for real text that is normally present.
  3. Sample text is being used as a placeholder for real text that is normally present.
Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text that is normally present.

Case Studies

How Companies Succeed With Us

Tearsheet

Hiline

Velocity AI

Hunter Solutions

Arist

Niceshoes

Niceshoes is a leading creative studio known for its innovative work in design, production, and post-production. They partner with top brands like Google, Apple, Meta, Netflix, and the NBA to deliver cutting-edge visual content across multiple platforms.

We’re working with their Chief Revenue Officer, Mike Palmer, to help build a comprehensive go-to-market (GTM) strategy with Clay and other sales tech tools, focusing on boosting their outbound sales efforts.

Tearsheet

Tearsheet is focused on the finance industry mainly banking, lending, fintech, payments and crypto. They’ve partnered with some of the biggest names in the space like Salesforce, Fiserv, Goldman Sachs, Wells Fargo, Publicis Sapient, Visa, Mastercard and similar big enterprises.

We’re helping them build a complete outbound motion from scratch where we’re helping them target companies that sells products or services banks and financial service firms.

We are currently engaged with their CEO and Founder Aaron Singer and their Co-Founder and Editor in Chief

Hiline

Hiline helps small businesses with end to end financial management. They are currently working with over 300+ growing small businesses including SaaS startups, Tech companies, Agencies and Non Profits.

We’re working with their Head of Sales - Toby Schumacher and Vice President of Growth - Jesse Boland to help them build a complete GTM strategy focused on outbound sales.

We’re implementing very sophisticated clay playbooks for Hiline, including:

  • Targeting Companies hiring for Finance Roles
  • Targeting Recently Funded B2B SaaS Startups
  • Targeting Growing Startups
  • RB2B Clay Playbook
  • Multiple Time Founders Campaign
  • Keyplay Accounts Enrichment
  • Hubspot Enrichment

Velocity AI

Velocity AI is an early stage B2B SaaS Startup. Velocity is a sales tech tool that acts as a co pilot during sales calls, it beats the usual meetings assistants by guiding the sales reps real time on each call they take, it’s customized to the exact sales strategy and process from their senior sales leadership.

The goal of Velocity AI is to help sales team improve their Win Rates.

We’re currently engaged with their Founder and CEO Azeem Sadiq and helping them with hyper targeted outbound campaigns.

Some of the campaigns we’ve built for Velocity AI includes:

  • Targeting Software/SaaS companies with at least over 10+ sales reps in their front line sales team
    • Checking no of front line sales reps in their company like AEs, EAEs, Sales Execs
    • By using Clay’s “Find contacts at Company” and “Department Headcount” enrichment and checking if they have front line sales reps in their sales team
  • Targeting B2B SaaS startups between 10M - 250M in revenue
  • Targeting Ideal Prospects who are following competitor LinkedIn pages like Winn.ai, Fathom, Fireflies, Convin, Allego, Substrata, Clari, Gong, Allego, Jiminny, Read AI etc

Hunter Solutions

Background:

Client: Dan Hunter, a recruitment professional specializing in senior sales positions within the tech sector. Dan has worked with clients like Deloitte, Wipro, SmartShift, CapGemini and many 8 and 9 figure companies. His candidates have generated $500 million in sales over the last 2 decades. His focus is in the edtech, martech and salestech space.

Challenge: Dan faced difficulties in generating interest and engagement within the highly competitive recruitment industry. His traditional outbound methods, including cold emails, were yielding low response rates and failing to convert prospects into qualified leads and clients.

Solution:

Tool Used: Clay (a comprehensive sales automation and data enrichment platform)

Implementation:
  • Onboarding and Strategy Development:
  • Campaign Setup and Execution:
  • Content and Engagement Strategy:
  • Metrics and Optimization:
  • Metrics and Optimization:

Results:

  • Quantitative Outcomes:
  • Qualitative Outcomes:

Testimonial:

"Clay has been a real game-changer for me. The ability to automate and personalize outreach has opened new doors in a challenging industry. Aamir and his team were incredibly supportive and helped me refine my approach and achieve tangible results. The increase in response rates and booked meetings speaks volumes about the effectiveness of this tool and the expertise behind it. If you can think it, you can do it with Clay. I’ve recommended Aamir to several colleagues because his approach just works." - Dan Hunter

Axle Eight

Background:

Axle Eight, a digital marketing agency, aimed to increase sales-qualified leads for their content offer. Axle Eight has been featured in Forbes, Entrepreneur, Inc, Business Insider, Bloomberg and some of the biggest publications in the world.

Challenge: They struggled with generating quality leads that convert into sales. They mostly relied on word of mouth, referrals, and didn't really have any outbound or cold acquisition system in place. They haven’t done anything to bring in leads for themselves and this was their first time trying anything new to get more clients themselves.

Solution:

  • Outbound Infrastructure Setup:
  • ICP
  • Offer:
  • Lead List Building
  • Personalized Email Campaigns
  • Inbox Management

Results:

  • 500% Increase in Sales-Qualified Leads:
  • Improved Engagement
  • Enhanced Revenue Streams:

Hoopjumper

Background:

HoopJumper, a marketing agency, needed to secure high-quality leads for their services.

Challenge:

They struggled to attract and engage valuable prospects.

Solution:

  • Hyper-Targeted Prospecting
  • Persuasive Emails

Results:

  • Booked Calls with Multi-Billion Dollar Firms
  • Increased Pipeline

Testimonial:

I am getting calls with multi-billion dollar investment companies for our marketing services” - Brett Miller Founder/Marketing Strategist at HoopJumper

Digitech Austin

Background:

Digitech Austin specializes in SEO services for addiction treatment centers and needed better lead generation methods.

Challenge:

They faced challenges in reaching and converting ideal clients.

Solution:

  • Lead List Building
  • Email Outreach
  • SMS Outreach
  • Targeted Messaging

Results:

  • Qualified Sales Meetings
  • Connected with Conglomerates

Growth Foundry

Background:

Growth Foundry helps local businesses with SEO and needed to improve lead generation from ads and outbound. We worked with Allen Levings who is the Managing Director at Growth Foundry.

Challenge:

They want to generate more leads and improve conversion rates from their advertising efforts. They couldn't close deals from cold or paid traffic - also needed a sales closer and an appointment setter.

Solution:

  • Facebook Ads Funnel
  • Lead Nurturing
  • End to End Sales Rep

Results:

  • More Sales Calls
  • Higher Conversion Rates:
  • Closed Deals:

Local Business Marketing Solutions

Background:

Local Business Marketing Solutions, a law firm marketing agency, needed to increase their client base.

Challenge:

They struggled to book sales calls with high-value prospects.

Solution:

  • Personalized Outreach
  • Effective Messaging

Results:

  • More Sales Calls
  • Higher Revenue
  • Closed Annual Contracts: Over $50,000

Octio.io

Background:

Octio.io, a startup focused on advanced analytics and data solutions, sought advice on improving their lead generation and sales processes.

Challenge:

They faced difficulties in scaling their outreach efforts and converting leads into clients.

Solution:

  • Outbound Strategy Development
  • Lead List Optimization
  • Email Campaign Optimization

Results:

  • Improved Lead Quality
  • Increased Engagement
  • Better Conversion Rates