Case Studies
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Turning a niche fintech ICP into 2,000+ qualified touches a month — without adding any SDR headcount
70 % of contacts are outside their true ICP
SDRs spent 60 % of their time digging, not emailing
Stripe & crypto exchanges cluttered searches
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From zero marketing attribution to a full outbound engine — tens of thousands of fresh prospects in 5 months
0.05 % lead rate; four-month cycle
1 000 contacts, half outdated
“SMB” was millions of companies—too broad
From manual prospecting to a fully-booked Money 20/20 calendar — without hiring more SDRs
Banks showed up instead of bank-tech vendors
Only 100–200 contacts/week
PR & CTOs got emails, CMOs missed
247 % pipeline growth for a top creative studio—without adding head-count
Creatives burnt out, thin pipeline
Projects lost to competitors
Price talk, not creative talk
41 projects completed in 2024
