Case Study Details

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Company snapshot

Product

Audience

North-star metric

Team

The starting point

Pain

Impact

Solution blueprint

ICP filter

Signal stack (per contact)

Signal type

How we pulled it

AI copy engine

Tech orchestration

“Content Workshop” wedge

Instead of pitching a licence fee on email #1, we invited leads to a 30-minute “How to write finance content that sticks” webinar:

Creative plays that moved the needle

Play

Lift

90-day results

KPI

Before

After

Key takeaways for GTM leaders

Delivery & hand-off

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